A Special Message from Daymond:
"As you read this book, The Brawn of Your Brand, I hope you gain a sense of appreciation for that title. I know how powerful both personal and business branding can be. However, it takes time and commitment to build a powerful brand. The most powerful brands have well established people with strategies working behind them. Whether a brand is built by one person or a group of people, it is still born from the DNA and souls of human beings. A brand has characteristics and presence. A brand touches people in multiple ways, depending on what it was created to do. A brand has life! And when you read this book, you will learn how to begin viewing your brand as the powerful entity it was meant to be. That’s my desire for you as you turn the pages of this book."